[09:32] Drinkspiller: At the mile-long magazine rack at Borders looking at all these ridiculous niche magazines it occured to me that there is one unfilled: Minivan Magazine. Attractive women posing against (and inside) minivans. I wanted to mock up an issue.
[09:34] Drinkspiller: I know. Mind blowing stuff. Breathe.
[09:34] tokyocrunch *bgca: "Minivan Man"?
[09:35] Drinkspiller: I think the execution is funny. I think people would actually buy the thing too.
[09:35] tokyocrunch *bgca: Maxim for the losers bracket
[09:35] Drinkspiller: exactly
[09:36] tokyocrunch *bgca: shows promise
[09:36] Drinkspiller: that's the subtitle
[09:36] tokyocrunch *bgca: relies on execution, but yes, shows promise
[09:36] Drinkspiller: down for mocking it with me?
[09:36] tokyocrunch *bgca: it depends which punchline(s) you choose, i guess
[09:36] tokyocrunch *bgca: sure
[09:37] Drinkspiller: user photo contest with "what I fit inside"
[09:38] tokyocrunch *bgca: are you considering this a one-off?
[09:38] Drinkspiller: we bought this for a project at CB:
http://page-flip.com/demos.htm
we can make a few pages to mock some feature ideas too
[09:38] Drinkspiller: yeah, a one off
[09:42] tokyocrunch *bgca: i think there's a stronger punchline than the minivan (posing babes, "what i fit inside", etc.) that speaks to the odd blend of self-actualization and self-resignation that comes from a man who drives a minivan. so that the minivan becomes merely a symbol for a lifestyle. or are you proposing something more akin to a gearhead car mag that features only minivans?
[09:54] Drinkspiller: I honestly hadn't thought about it beyond the key ingredients (minivans/babes/magazine) but i think you bring up an obviously good point: "what's the position"?
[09:55] Drinkspiller: I think you might be right that the lifestyle punchline is the stronger big picture
[09:55] tokyocrunch *bgca: i mean, it could be a viable niche magazine, too
Labels: half-baked